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Neuromarketing — neuromarketing (English)
A field of marketing that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli.

The original German definition:

Neuromarketing (German)
Teilgebiet des Marketings, das die sensorimotorischen, kognitiven und affektiven Reaktionen des Verbrauchers auf Marketingstimuli untersucht.

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